Beauty Beat x GA.MA Professional — The iQ SFERA Launch Event in New York

The Salonity team attended the exclusive launch cocktail party hosted by GA.MA Professional to celebrate the unveiling of the revolutionary iQ SFERA

The Salonity team attended the exclusive launch cocktail party hosted by GA.MA Professional to celebrate the unveiling of the revolutionary iQ SFERA — the world’s smallest, lightest, and most powerful professional hairdryer. Held at Piccola Cucina in New York City, the event gathered top stylists, educators, and beauty innovators for an evening that blended innovation, design, and Italian excellence. The atmosphere was sophisticated yet vibrant — the perfect setting for a brand redefining the boundaries of professional tools. The iQ SFERA represents a true leap in technology, offering unprecedented performance, smart airflow engineering, and ergonomic precision. It’s designed to elevate both the stylist’s experience and client results — merging science and artistry seamlessly. Each guest received a brand-new iQ SFERA to experience firsthand, reinforcing GA.MA’s commitment to innovation and professional empowerment. Conversations throughout the evening revolved around the future of salon technology, sustainability, and how intelligent tools like the SFERA can transform everyday hairstyling. We’re excited to see how this next-generation dryer will inspire stylists worldwide and look forward to exploring future collaborations with GA.MA Professional as part of Salonity’s ongoing mission to connect educators, brands, and professionals shaping the next era of beauty. — The Salonity Team at Beauty Beat, New York