Salonity at BEAUTY NEW YORK — Partnership Wins from the Show Floor

Today our Salonity team hit the ground running at Beauty New York inside the Oculus. From first-look launches to back-to-back brand meetings, we did what Salonity does best: connect educators, salons, and brands—and convert those conversations into real collaborations.

WHY THIS MATTERS In-person shows are the fastest way to discover innovation, build trust, and lock in education-led partnerships. Demand for live classes is surging again, and NYC is a prime hotspot for pro beauty gatherings—perfect timing for Salonity’s growth. WHAT WE ACCOMPLISHED (QUICK WINS) • Education + Sampling Pipelines: multiple brands agreed to seed educator kits and classroom sampling so stylists can learn and try before they buy. • Content & Classes: we lined up co-branded look-and-learns (with optional hands-on) that plug directly into Salonity’s educator network. • Affiliate & Retail Tests: partners green-lit pilot affiliate storefronts for our pros and retail trials with participating salons. • Data & Feedback Loops: show-floor insights will flow back to brand R&D, with performance metrics from classes and pro retail. DISCOVER THE BRANDS — SNAPSHOT OVERVIEW (Alphabetical; quick one-liners based on what they’re known for. Listed from what’s legible on the photo wall.) Aliis — minimalist, clean-aesthetic skincare. AMAXY — pro-grade hair tools and accessories. Be On Time — utility-forward beauty accessories/tools. BORGHESE (Roma) — Italian heritage skincare; classic mud masks. BSB (Brown Sugar Babe) — body care, fragrance oils, and butters. Catrice — EU-born, trend-driven color at accessible prices. Dossier — fine-fragrance “inspired by” scents at friendly price points. Dermafirm — K-beauty derma-cosmetics with clinic sensibility. Dr. Dennis Gross — clinical skincare, peels, and LED care. Dr. WIK — derm-inspired skincare solutions. Essence — playful, budget-friendly makeup staples. go (beauty) — streamlined tools and daily solutions. INDIE LEE — clean skincare with transparent sourcing. Lola — modern, clean beauty/lifestyle offerings. LUSETA Beauty — salon-leaning haircare (biotin, keratin, etc.). Macy’s — national retail access and discovery scale. Medik8 — results-driven skincare; vitamin A leadership. Mixsoon — minimalist K-beauty with single-ingredient focus. MODA — makeup brushes and tools. Nishane — niche perfumery from Istanbul; rich extraits. No7 — UK heritage skincare and cosmetics. Orientica — Middle-Eastern fragrance; oud-forward blends. Solshine (State of Hair) — stylist-first pro haircare. SPOOGE — creative, edgy beauty showcase. The 7 Virtues — purpose-driven, clean perfume. TIRTIR — skin-first K-beauty; viral cushion foundations. UNICORN SNOT — playful glitters and festival beauty. Unilever — global beauty portfolio and pro initiatives. Allchada — luxe-leaning beauty and fragrance presence. Cosyree — gentle, daily-use skincare focus. Demaf / Denaf — derm-style skincare presence at the booth. Emporijabon (Emporiabon) — body-care and fragrance showcase. CONVERSATIONS → COLLABORATIONS (HOW WE’RE STRUCTURING THEM) 1. Educator-Led Launches • Brands provide kits; our educators integrate them into hands-on classes and look-and-learns. • Salonity manages sign-ups, certification badges, and post-class surveys for conversion tracking. • KPIs: attendance, trial-to-purchase rate, repeat booking. 2. Pro Retail & Affiliate • Limited-time bundles and QR-driven affiliate links for stylists to monetize education content. • KPIs: bundle sell-through, repeat orders, average order value in the first 30 days. 3. Content Collaborations • Short tutorials, backstage technique breakdowns, and UGC from classes to fuel always-on discovery. • KPIs: reach, saves, click-through to educator pages and brand product pages. 4. Roadshow + Booth-in-Booth • For select partners, we’ll pilot a “micro-lab” booth-in-booth at upcoming shows to host bite-size classes every hour. • KPIs: demo counts, lead capture, sample-to-sale conversion. WHAT’S NEXT • Follow-ups begin immediately to lock dates for upcoming educator classes and confirm kit specs. • Partner pages on Salonity: each collaborating brand will have a profile and education calendar so pros can register in one tap. • Post-show report: we’ll publish the final brand list, class dat...